EFT: The Apex Problem


EFT works so quickly and easily that clients don’t believe it was the EFT that helped them, so they tend to find other reasons for their improvement.

A client who has had a debilitating phobia or physical issue that has lasted for years, when they have tried everything including mainstream medical treatment and any and all alternative and complimentary treatments, when they end up at my door for EFT, they are already convinced that nothing will work or can work.  When it does – sometimes within a few minutes - there is a large part of them that refuses to believe it – because it’s too fast!

This is an interesting result.  On the one hand, by facilitating such a great improvement we are demonstrating that EFT is something you don’t have to believe in for it to work.  We are demonstrating that you don’t even have to believe it when it clearly has worked for it to continue to work. Which is great!

On the other hand, this does mean that those who might be expected to be excited evangelist for an EFT practitioner – me, preferably! – are, when asked by their friends what happened, where did this improvement come from will respond with something along the lines of: “oh, you know, I’ve been seeing the doctor.  It took a long time, but, yeah, finally I feel like my old self again.”  They don’t even mention EFT or their practitioner!  Which is not so great.

As a community, EFT practitioners have never overtly questioned this situation – mainly because we, too, observed that EFT could be lightening fast.  We couldn’t help but sympathise with this attitude from our clients.  The Apex Problem is so central to our EFT practice that it is taught as part of accredited training.  It is written in stone, eternal, unchangeable and we just have to work with it.

Or do we?

Writing on Walls

The explanation given for The Apex Problem is based on the work of Leon Festinger – a psychologist who produced the theory of Cognitive Dissonance.  In mainstream psychology cognitive dissonance is produced when a belief is challenged, which produces feelings of anger, resentment and/or denial.  As a result, depending on the strength of the belief in question, we either change our minds or dismiss the challenge.  If you are interested in reading more about Cognitive Dissonance you can find an article about it here.

I love Cognitive Dissonance – almost every essay I wrote at University referenced it as proof of something I was arguing.  It is a very useful – and demonstrable! – theory.

Based on long term formal scientific research, quoted by Roger Callaghan and adopted by Gary Craig as the explanation underlying The Apex Problem, Cognitive Dissonance is a very reasonable explanation.  And it’s scientific, therefore it must be true.

However, at one point there was a body of scientific evidence “proving” that bumble bees can’t fly.  Demonstrably they do fly, whatever the scientists said.  It was the scientists who had to change their minds, not the bumble bees.

Further, for centuries, Newtonian Physics formalised the indisputable laws of how the material universe works … until Plank, Einstein, Heisenberg et al discovered that was not quite the case.  In Quantum Physics – the physics underlying the Newtonian Universe – all matter is energy, except when human intervention changes the behaviour and manifestation of it.

As EFT practitioners, we see the evidence of this every day.  A few rounds of EFT and long term chronic issues such as back pain, migraines, vision problems, PTSD etc can all be gone as if they were never there in the first place.  Which is often impossible according to established medical and scientific belief systems … except when it isn’t.

And now the Tapping

All of this brought me to the conclusion that The Apex Problem is a limiting belief – and it’s tappable.

EFT Tapping YouTube Video: How To Tap using the EFT Tapping Points

EFT tapping youtube video

What is EFT Therapy?

Watch the above EFT tapping YouTube video to see EFT therapy in practice. 

Essentially, EFT therapy is a method of releasing stuck emotions, pain and "stuckness" by tapping on meridian points on the face and upper body.  This stimulates those meridian points in a similar way to acupressure or acupuncture, but without any needles!

EFT Emotional Freedom Technique, just as the name says, can bring you to freedom from old patterns, resentments, triggers and disappointments.

​EFT Tapping Therapy Technique: How To Tap using the EFT Tapping Points

The above EFT tapping YouTube video gives you the basics so that you can use this amazing tapping sequence as a self help tool.  Try it on headaches, stress and irritations at work.  It can help you become a nicer, happier person, remaining centred  when other people aren't happy - or pleasant!

Try it for yourself: follow along with the EFT tapping youtube video above and let me know how you get along in the comments below.

Download Free EFT Therapy Listen Anywhere MP3 Audio and Transcript

Stress Release MP3 Audio with PDF Transcript free for your use

EFT Tapping YouTube Video: Highlights

EFT uses the EFT tapping points sequence, which Fiona demonstrates on this video.

EFT tapping technique: When tapping on points on the face and upper body while tuning in to an issue, EFT can release old emotional burdens, bringing about profound mind body spirit healing.

Or you can just rant at each point - "my boss is so annoying", "this traffic is driving me mad", "This job is so stressful", "I feel exhausted/burned out/tired".  You get the picture.

0:44 EFT Setup Statement

3:48 EFT Tapping Points: Face

3:48 - Eyebrow
4:08 - Side of the eye
4:30 - Under the eye
4:57 - Under the nose
5:16 - Chin point

Upper Body EFT Tapping Points:

5:36 - Collar bone
6:18 - Under the arm

Top of the head EFT Tapping Point
7:00 - top of the head (obviously!)

Leave a comment below about your own experience with EFT tapping.

You can find some short EFT tapping scripts here, here and here.  Try them out - they don't have to fit your exact circumstances for you to "borrow benefits" from them!

This page was updated by Fiona on 10/02/2017


  • November 16, 2009

How To Get Rid Of Neck Pain From Stress – Part 2


How to Get Rid of Neck Pain from Stress Without Medication

If you're at your wits' end and wondering how to get rid of neck pain from stress, you've come to the right place.

In this post you'll learn how a weird looking tapping process can release stress, reduce pain and improve your wellbeing in ways you never imagined.

How can this weird tapping thing help me when nothing else works?

EFT or Tapping stimulates meridian points on the face and upper body to release stress, reduce pain and help you move forward in your life - like acupuncture without the needles!

Watch the video above, tapping gently with your fingers in the same places on your face and upper body as Elaine and I.  

Listen carefully as we go through the procedure, with Elaine "tuning in" to her pain and the causes of the stress behind it.  You'll note that she even says "it's a pain in the neck" from time to time.  That phrase is common in every day speech - because it describes exactly how continued stress from specific events can affect us physically.

You can find another of my case studies on relief from stress pain here: Lingering Back Pain

As we go through the demonstration in the video above, note how the pain moves around from the shoulders to the neck and back again.  People generally react to stress by stiffening the same area over and over again, which can cause chronic pain over time.  This puts pressure on joints, muscles, ligaments and cartilage.

As stress is released, the body realigns and pain is reduced. 

Neck pain from stress is debilitating and often invisible - your friends, family and employer may dismiss your suffering as over reaction or laziness. 

However, you and I know that you are not imagining your pain - this kind of pain can ruin your enjoyment in life. 

How to Get Rid of Neck Pain From Stress: Key Takeaway

This weird tapping video shows how to get rid of neck pain from stress on a physical level to clear the emotional reaction to "pain in the neck" events and people.

Tap along with the video above as well as the previous one.   Let me know how you get on in the comments below.

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  • September 18, 2009

How To Relieve Stress Back Pain [VIDEO]

how to relieve stress back pain image

How to Relieve Stress Back Pain

Back pain from stress is an increasing issue for many people.  It's invisible much of the time and is often dismissed by friends and employers as an excuse.  In this video Fiona demonstrates how to relieve stress back pain and how to get rid of neck pain from stress.

When you've tried anti inflammatory pain relief, had all the tests and still can't find relief, tapping along with this video may be what you're looking for.

How Can This Weird Looking Tapping Thing Relieve Stress Back Pain?

EFT or Tapping stimulates specific meridian points on the face and upper body - like acupuncture without the needles!  By stimulating these points while "tuning in" to the issue - in this case back pain - many people find they can get rid of their pain quickly and easily.  

You can find one of my case studies on relief from stress back pain here: Lingering Back Pain

Questions and Answers During the Video

Drilling down to discover the root cause of the back pain in order to find relief is important.  You'll notice I ask what was happening in Elaine's life when the pain started.  And when was the first time she felt that way. 

These two questions are vital in discovering where the stress originates. 

You want to get rid of your stress back pain?  Find out what originally triggered it - what situation in your life began the repeated emotional and physical behaviour.

Don't believe me? 

Think about it: if, for example, you are just about to leave work when your boss piles extra work on you that all has to be finished before you go home, how does that affect you?  Are you energized and ready to go?  Or do you feel your whole body slump in dejection?

That "slumping in dejection" is a physical reaction to an emotional response.  The body releases cortisol (a type of adrenalin) which stimulates that physical response.  It's a type of "freeze" response - you know you can't fight your boss (much) and your job is too valuable to you to just ignore him and go home. 

Repeated "slumping" puts pressure on your back - the muscles, disks and tendons that hold the whole thing together.  No wonder you're in pain!

In fact you may describe your boss as a "pain in the neck" - such a widespread response that it's part of the cultural vernacular!

How to Relieve Stress Back Pain: Key Takeaway

This weird Tapping video shows how to relieve stress back pain on a physical level to clear the effects of that emotional response of "slumping".

Try it.  Tap along with this video to relieve stress back pain ... and any other issue you care to bring to it!

This post was comprehensively updated by Fiona 03/02/2017

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  • September 17, 2009
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